The Meaning of the Journey

I build a personal brand not to create another identity, but to peel away identities.

I do not wish to be defined by a role within an institution.

Instead, I hope people come to know Chih-Chun Yeh as a person.

As you reflect more deeply on life, you begin to realize something:

All achievements will eventually disappear.

Books will fade.

Companies will vanish.

Even civilizations will pass.

If everything ultimately returns to nothing, then only one thing remains meaningful—

the journey itself.

In that journey, we think, refine ourselves, and seek deeper understanding.

For me, life is not about leaving something behind, but about seeing something clearly.

And perhaps, if one day we truly understand life and death,

that may be when this journey of cultivation is finally complete.

我做個人品牌，其實不是為了建立另一種身份，而是為了剝離身份。

我不希望自己被定義為某個體制裡的角色，而是讓人們認識「葉志鈞」這個人本身。

當你慢慢思考生命，你會發現一件事：

所有成就最終都會消失。

書會消失，公司會消失，文明也會消失。

如果最終一切都會歸於無，那真正的意義就只剩下一件事——

過程。

在這個過程中，我們思考、修正、參悟。

對我來說，人生不是為了留下什麼，而是為了看清什麼。

如果有一天能夠真正理解生死，那也許才算是完成了這趟修行。